Some people find a business and stick with it for life, but designer Nicole Wolf keeps finding that one business leads her to another.
That business led her to start Couture Ever After, which she’s now transitioning to a storefront at 520 S. Commerce St.
“Essentially, people started to want to rent out some of those (Same Tree) pieces for events,” Wolf says.
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From there, she began creating themed pieces. For the last year and a half, she’s been creating themes and party kits for weddings and corporate events.
“I engineer all the sights, sounds, tastes and feels,” Wolf says of incorporating all the senses into her work.
“That’s where the magic really comes in, when it’s really unforgettable and all-encompassing.”
She says opening a storefront is a logical next step so customers can see her work and decide what they might want.
“It’s a lot easier for people,” Wolf says.
She currently has eight themes for weddings: chic, vintage, romantic, natural, retro, classic, modern and bohemian.
“Those are the popular ones right now,” Wolf says.
Customers can mix and match from the themes.
“That just helps them get started.”
They can also select Wolf’s custom-designed pieces, such as a floor-to-ceiling chandelier or a two-person rope swing.
“They’re not the things you’d find in … regular event rental places,” she says.
Wolf also has party kits that are collections of disposable high-end table settings.
“But they don’t look disposable at all,” she says.
They’re a stress-free option, Wolf says.
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“Commerce I felt like was the perfect option,” she says.
Wolf says her space also is “a very clean, open canvas type of a spot.”
“It makes it easier for me to transform it periodically when I want to showcase different themes.”
She’ll have a soft opening on Dec. 9.
Wolf says she’s building all her designs off site and then will transform her space with some themes that will help customers make their events into experiences.
“We create wow-factor experiences.”